Brand awareness refers to the level of familiarity consumers have about a given brand, from its name, logo, specific traits, as well as anything else associated with the brand’s services and goods.  As such, it’s crucial to develop brand awareness, especially in the initial days of a company’s formation and growth, explains serial entrepreneur Mladen Djankovic.

Note that brand awareness plays an important role in shaping a company’s market share and distinguishing it from competitors. People won’t be drawn to your brand after seeing your logo or encountering your name a few times, you have to work hard to earn your customers’ trust, building a solid strategy and making your presence known on various platforms.  

You need to have target audiences in mind, as well as solid customer engagement systems in place to guarantee brand recall. The more focused you are on a given audience, the better; you want to go for people who would really engage with your brand. The strategy must likewise be creative and unique from those being employed by your competitors.  

It’s highly advisable if you’re just starting out to partner with an existing brand to aid you in building your reputation, as you’d essentially be inheriting that brand’s image.  Moreover, you need to put money on advertising. Just make sure that you are investing in the appropriate channels. Good networks for such are Google advertising and social media sites like Facebook and Instagram ads.  

Lastly, keep in mind that you must to be consistent on all platforms, whether you are engaging customers via ads, blogs, or social media posts.  Study your niche market carefully along the way, ensuring that you know the appropriate marketing tactics to go for, Mladen Djankovic adds.  

Mladen Djankovic is a seasoned entrepreneur who has been featured on major media such as E! News, Today, NBC, CNBC, FOX, CBS, and ABC. 


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